[PT] A AMMA é uma marca brasileira de roupa feminina dedicada aos essenciais do dia a dia. A marca oferece peças confortáveis para mulheres que gostam de se vestir com estilo, mantendo uma estética minimalista e descontraída.
Através de silhuetas, tecidos e paletas de cores cuidadosamente concebidos, a marca pretende expressar personalidade e autenticidade em peças versáteis e intemporais.
[EN] AMMA is a Brazilian womenswear brand focused on everyday essentials. The brand offers comfortable pieces for women who enjoy dressing with style while staying within a minimal and effortless aesthetic.
Through carefully designed silhouettes, fabrics and color palettes, the brand aims to express personality and authenticity in versatile and timeless garments.
[PT] O desafio era criar uma identidade visual que transmitisse essa sensação de descontração sem parecer entediante ou excessivamente simples.
A estética também precisava refletir um pouco dos gostos pessoais das criadoras da marca, pois elas também fazem parte do público-alvo da marca, o seu estilo, os locais que frequentam e a sua procura por conforto sem sacrificar o estilo e a descontração.
[EN] The challenge was to create a visual identity that communicates this sense of casualness without feeling boring or overly basic.
The aesthetic also needed to reflect some of the personal tastes of the brand’s creators, since they are also part of the brand’s target audience their style, the places they frequent, and their demand for comfort without sacrificing style and casualness.
The aesthetic also needed to reflect some of the personal tastes of the brand’s creators, since they are also part of the brand’s target audience their style, the places they frequent, and their demand for comfort without sacrificing style and casualness.
[EN} A vibrant color palette was chosen to bring energy and personality to the brand.
The logo was designed as a bold typographic mark with subtle customizations, reinforcing a confident and modern visual identity while keeping a casual and approachable feel.
The logo was designed as a bold typographic mark with subtle customizations, reinforcing a confident and modern visual identity while keeping a casual and approachable feel.
